{"id":4388,"date":"2026-03-01T10:13:10","date_gmt":"2026-03-01T15:13:10","guid":{"rendered":"https:\/\/vanderban.emprenderads.com\/?post_type=portfolio&#038;p=4388"},"modified":"2026-03-01T10:20:05","modified_gmt":"2026-03-01T15:20:05","slug":"virelli-store","status":"publish","type":"portfolio","link":"https:\/\/vanderban.emprenderads.com\/en\/portfolio\/virelli-store\/","title":{"rendered":"Virelli Store"},"content":{"rendered":"<h3 data-start=\"2771\" data-end=\"2792\">Project Summary<\/h3>\n<p data-start=\"2793\" data-end=\"3097\">La inversi\u00f3n publicitaria no reflejaba resultados reales debido a problemas de atribuci\u00f3n y duplicaci\u00f3n de eventos. Realizamos auditor\u00eda t\u00e9cnica completa, corregimos el tracking e implementamos Conversion API. Con datos limpios, reestructuramos campa\u00f1as y mejoramos la eficiencia publicitaria en 90 d\u00edas.<\/p>\n<hr data-start=\"3099\" data-end=\"3102\" \/>\n<h3 data-start=\"3104\" data-end=\"3122\">Qu\u00e9 ten\u00edan mal<\/h3>\n<ul data-start=\"3124\" data-end=\"3257\">\n<li data-start=\"3124\" data-end=\"3160\">\n<p data-start=\"3126\" data-end=\"3160\">Eventos duplicados en Meta y GA4<\/p>\n<\/li>\n<li data-start=\"3161\" data-end=\"3193\">\n<p data-start=\"3163\" data-end=\"3193\">ROAS inflado e inconsistente<\/p>\n<\/li>\n<li data-start=\"3194\" data-end=\"3222\">\n<p data-start=\"3196\" data-end=\"3222\">Sin server-side tracking<\/p>\n<\/li>\n<li data-start=\"3223\" data-end=\"3257\">\n<p data-start=\"3225\" data-end=\"3257\">Mala asignaci\u00f3n presupuestaria<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3259\" data-end=\"3279\">Qu\u00e9 solucionamos<\/h3>\n<ul data-start=\"3281\" data-end=\"3424\">\n<li data-start=\"3281\" data-end=\"3314\">\n<p data-start=\"3283\" data-end=\"3314\">Limpieza completa de tracking<\/p>\n<\/li>\n<li data-start=\"3315\" data-end=\"3343\">\n<p data-start=\"3317\" data-end=\"3343\">Implementaci\u00f3n Meta CAPI<\/p>\n<\/li>\n<li data-start=\"3344\" data-end=\"3388\">\n<p data-start=\"3346\" data-end=\"3388\">Estructura de campa\u00f1as basada en testing<\/p>\n<\/li>\n<li data-start=\"3389\" data-end=\"3424\">\n<p data-start=\"3391\" data-end=\"3424\">Dashboard de CAC real por canal<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3426\" data-end=\"3439\">Resultado<\/h3>\n<p data-start=\"3441\" data-end=\"3545\">+31% mejora en eficiencia publicitaria<br data-start=\"3479\" data-end=\"3482\" \/>+22% incremento en recompra<br data-start=\"3509\" data-end=\"3512\" \/>Mejor asignaci\u00f3n presupuestaria<\/p>","protected":false},"excerpt":{"rendered":"<p>Project Summary La inversi\u00f3n publicitaria no reflejaba resultados reales debido a problemas de atribuci\u00f3n y duplicaci\u00f3n de eventos. Realizamos auditor\u00eda t\u00e9cnica completa, corregimos el tracking e implementamos Conversion API. Con datos limpios, reestructuramos campa\u00f1as y mejoramos la eficiencia publicitaria en 90 d\u00edas. Qu\u00e9 ten\u00edan mal Eventos duplicados en Meta y GA4 ROAS inflado e inconsistente [&hellip;]<\/p>\n","protected":false},"featured_media":4392,"template":"","portfolio_category":[70],"portfolio_tag":[80,79],"portfolio_industry":[78],"class_list":["post-4388","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing","portfolio_tag-capi","portfolio_tag-meta","portfolio_industry-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio\/4388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio\/4388\/revisions"}],"predecessor-version":[{"id":4395,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio\/4388\/revisions\/4395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/media\/4392"}],"wp:attachment":[{"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/media?parent=4388"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=4388"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=4388"},{"taxonomy":"portfolio_industry","embeddable":true,"href":"https:\/\/vanderban.emprenderads.com\/en\/wp-json\/wp\/v2\/portfolio_industry?post=4388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}